In July 2025, Cirque du Soleil presented its 11th show in Andorra in partnership with
Andorra Tourism.
The campaign ran on outdoor billboards in Andorra, Spain, and France. It was also
featured online, in TV spots, and on unisex products.
Andorra Tourism.
The campaign ran on outdoor billboards in Andorra, Spain, and France. It was also
featured online, in TV spots, and on unisex products.
Vertical Poster
"Accompanied by his 6 grandchildren, a colorful and endearing Papi visits the long-
awaited Palace of Illusions, year after year. As they wander through the rooms, each
as surprising as the next, they discover that Papi knows everyone, and reveals a
mysterious past unknown to his young heirs.
awaited Palace of Illusions, year after year. As they wander through the rooms, each
as surprising as the next, they discover that Papi knows everyone, and reveals a
mysterious past unknown to his young heirs.
Marginal and poetic, the journey through this palace allows them to discover
themselves from an unexpected perspective. It’s a funny, touching quest that
illustrates how distant generations can be, even though they’re not strangers to each
other."
Horizontal Poster
The concept for the advertising campaign is based on the idea of a Funhouse and
represents a visual madness filled with mystery, acrobatics and illusions. It’s a
journey into the universe of possibilities. Cirque du Soleil chose to collaborate with
Pedro Corrêa to create the final illustration for this campaign because his surreal
illustrative style and aesthetic was a match made in heaven.
represents a visual madness filled with mystery, acrobatics and illusions. It’s a
journey into the universe of possibilities. Cirque du Soleil chose to collaborate with
Pedro Corrêa to create the final illustration for this campaign because his surreal
illustrative style and aesthetic was a match made in heaven.
Process
Clients: Cirque du Soleil + Tourisme Andorre
Project Managers: Nina Manibod, Stacy Delince, Aldana Pagani (Closer&Closer Agency)
Project coordinator: Mélissa Bou-Jabbour
Creative Direction: Christian Ayotte
Art Direction & Design: Mélody Corbin
Illustration: Pedro Corrêa (Closer&Closer Agency)
Copywriting: Michael Juretic
Graphic Artists: Daniel Proulx, M&H
GIF animations: Mélody Corbin, Sébastien Duval
Web Design: Jérôme Harrison-Gauvin
CRM Design: Marie-Pier Gauthier
Project Managers: Nina Manibod, Stacy Delince, Aldana Pagani (Closer&Closer Agency)
Project coordinator: Mélissa Bou-Jabbour
Creative Direction: Christian Ayotte
Art Direction & Design: Mélody Corbin
Illustration: Pedro Corrêa (Closer&Closer Agency)
Copywriting: Michael Juretic
Graphic Artists: Daniel Proulx, M&H
GIF animations: Mélody Corbin, Sébastien Duval
Web Design: Jérôme Harrison-Gauvin
CRM Design: Marie-Pier Gauthier
